Charge What You Deserve

If you have ever felt nervous discussing your prices with potential clients or frustrated because you feel you are undercharging, but you really need clients, click on the player below and listen Danette Moss (co-host), Angel Wilder (host) and special guest Tom Buford for this segment as we discuss how to charge what you deserve and feel good about it.

How to Repurpose Your Work

ATTENTION ENTREPRENEURS, SERVICE PROFESSIONALS, and BUSINESS OWNERS

Would you like to get famous as an expert in your field, build a
massive mailing list of prospects, and sell TONS more of your
products or services using the Internet?

My friend Sandra Martini, the Automatic Business Coach  and award-winning author, has taught thousands of small business owners how to do just that.

And she’s doing it again with her “How to Repurpose Your Work: Do It Once and Get Paid Again and Again” system. It  shows you exactly

Learn more and get her F’REE audio/e-course, “5 Simple and Easy Steps To Put Your Marketing on Autopilot” NOW by clicking this FREE audio/e-course link.

Don’t wait any longer – it’s time to get the most out of everything you do!

To Your Success,

Danette M. Moss, Your Small Biz Strategist

Are you off focus due to being frustrated and overwhelmed?

In today’s fast paced world, there are so many things to do and not enough time in the day to do it all.  For women, many of us feel unsuccessful when we can’t “do it all”.  For men, many of us feel like we have to keep going until everything has been checked off or we are not successful.  In order to be successful at anything in life, whether it is your family or business, you need to take an approach I learned about from one of my mentors Jeff Herring, The Article Guy.  The approach I’m speaking about is “the CPR Approach”.

Jeff broke down CPR by saying we must be:

(C)onsistent in our actions
(P)ersistent in our drive
(R)esistant to set backs and all those who may tell us we can’t do it.

I believe Jeff was on point because…

A.  Without consistency we waste time and effort trying to look for things, complete our tasks we have, and we will be wishy washy with our future endeavors.
B.  Without persistence we get all excited at the beginning of whatever project or relationship we start, but if we do not continue to persevere, after a while the effort is gone and things fall by the wayside.
C.  Without resistance we will continue to listen to the negative voices and thoughts until we start to believe them and believe that we can’t do something.

Sit down and look at what your business and personal life looks like right now.  Find where you can take on the CPR Approach and create more consistency, persistence, and resistance to the situations that arise in your life.

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Creating a pitch that says “Buy from me”

One of the first concerns many new and existing concierge and errand services providers has is how to sell their services.

That’s because most of us in life have experienced a pushy salesperson and now the shoe is on the other foot leaving you with the thought or question of “How can I sell my services to prospective or existing customers without coming off like a used car salesman?”

Well, one sure way to do that is to first realize that just about everything
we do in life deals with selling. Think about it. If you want to eat or drink
something a sales transaction will be made somewhere.  Whether you go to the store or restaurant to purchase the item or simply turn on your water faucet or gas to cook.
The reality is nobody in the world makes money without somebody buying something.

People want to buy, but the issue is that they don’t like to be sold to. Regardless of whether it is a want or need, people will spend money. The task for you is to find the right market, commonly known as “target market”, to provide quality products or services to that will meet a need or fix a problem.

Before we go any further, I’d like to dispel the myth that sales and marketing are one in the same, because there is a difference between the two.  Marketing are the things you do to put yourself into a selling position, whether it be publishing a weekly or monthly newsletter with informative information to your postcards and/or business cards you distribute.
It is the vehicle used to create an opportunity or desire within a prospective client or existing client to buy your products or services.

Sales is all about getting in front of new or existing clients.  Sales can be done through a tangible sales letter or virtual by using an online sales page. Sales can also be done by getting face-to-face with the prospective or existing client.

As mentioned earlier, sales is about providing people a solution to a problem or doing something they don’t have the time to do or simply don’t want to do.

Where You Start

Start by providing them with needed products or services – things they want and get value from, not things you think will sell. It must be something that is of value to them.